We’re Going Back to School—Global University:
The business challenge was to create a global university in a few short months. We partnered with this client to develop a university that worked for all impacted countries and offered learning opportunities regardless of location. We functioned as an extension of the client team and led program management, development of selected learning content and creative communications to get the attention of a global workforce. We also partnered with the client team to design the new website and identify current learning content that could be fast-tracked to e-learning, and facilitated a global network of partners. We utilized new and social media to get the attention of this busy group and to build commitment to the new university. The result was our client was acknowledged for achieving a major milestone quickly and some of the creative communication methods were recognized internally and externally as best practice.