Tag Archives: brand awareness

Are You a Brand Killer? Everyday Decisions that Harm You and Your Company

Posted on July 3, 2012 by Patti Johnson

Best Buy, HP and American Airlines have all taken a hit on their brands this year. Ruthless price pressures, the third CEO in less than …

Posted in Insights, Leadership, Observations | Tagged brand awareness, Brand building, Brand You, branding, brands, communication, first impressions, HR, organization development, organization leadership, recruiting, reputation, success, talent, talent development | Leave a comment

Ad Fail – WTF

Posted on February 16, 2012 by Barbara Milhizer

I am the 1%. That is, I don’t like Super Bowl commercials. And while the rest of the Twitterverse is playing Monday morning Ad Exec, I …

Posted in Insights | Tagged ad spend, advertising, advertising campaigns, brand awareness, branding, creativity, customer reach, metrics, ROI, Super Bowl, Super Bowl commercials | Leave a comment