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Tag Archives: branding
Bag of Tricks: 4 Tips for Shameless Naming Manipulation
Names don’t matter much. Or do they? From Baby names (good luck with that, Baby Hashtag) to multi-million dollar branding campaigns (New Coke anyone?), names …
Posted in Change, Communications
Tagged baby hashtag, branding, business readiness success, change, Harvard Business Review, influence, jargon, leadership, Maxwell Wessel, naming
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Personal Brand – Are You The CEO Of Your Career?
Are you keenly aware of your personal brand? Do you know how others perceive your contribution and value? Can you articulate your “X” factor? In …
Posted in Career
Tagged Apple, branding, career, career development, career strategy, CEO, communications, Facebook, LinkedIn, messaging, Michael Phelps, performance management, personal brand, social media, success, talent
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Are You a Brand Killer? Everyday Decisions that Harm You and Your Company
Best Buy, HP and American Airlines have all taken a hit on their brands this year. Ruthless price pressures, the third CEO in less than …
Five Tricks to Stickiness
I’ve been re-reading “Made to Stick” by the Heath Bros. again recently. For anyone like me who has very little time to read anything other …
Posted in Communications
Tagged branding, business leadership, business strategy, communications, determination, Made to Stick, passion, Steve Jobs
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Would people buy your branding item?
Did you get to take a vacation this summer? If so, do you remember it at this point? Either way, hope it was as fantastic as …