Tag Archives: ROI

Leadership Lessons from Garbage and Non-Profits

Posted on September 24, 2012 by Joe Baker

Sometimes I learn the most when I step outside my own little bubble of life and work. In the spirit of looking outside the ‘corporate …

Posted in Leadership | Tagged Called, calling, engagement, garbage, inspirational leaders, leadership, leadership development, non-profit, people skills, relationship effectiveness, return on investment, ROI | Leave a comment

Why You Lost the Sales Pitch You Thought You Won

Posted on June 27, 2012 by Marta Steele

Sales pitches come in all shapes and sizes. Whether you’re a global advertising agency, a mid-sized consulting firm, a freelance web designer, or a job …

Posted in Communications, Insights | Tagged client relationship, Draftfcb, hubris, lost proposal, lost sales pitch, RFP, ROI, selling tips | 2 Comments

Ad Fail – WTF

Posted on February 16, 2012 by Barbara Milhizer

I am the 1%. That is, I don’t like Super Bowl commercials. And while the rest of the Twitterverse is playing Monday morning Ad Exec, I …

Posted in Insights | Tagged ad spend, advertising, advertising campaigns, brand awareness, branding, creativity, customer reach, metrics, ROI, Super Bowl, Super Bowl commercials | Leave a comment

Tag Archives: ROI

Leadership Lessons from Garbage and Non-Profits

Why You Lost the Sales Pitch You Thought You Won

Ad Fail – WTF

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