Why is Marissa Mayer’s Vogue Image Such a Big Deal?


Sitting in the waiting room of our pediatric dentist’s office last week, I was thrilled to find myself with 20 kid-free minutes and Vogue’s massive 902 page fall fashion issue resting on my lap.

I headed straight to the Jacob Weisberg article that was getting so much press, “Yahoo’s Marissa Mayer: Hail to the Chief”.

There it was.

The dress, the upside-down pose, the shiny thick blond hair fanned across an ultra-mod lawn chair.

“Lovely,” I thought to myself.

After reading the piece, the last thing to cross my mind were the trash-talking reactions like “Shame on you Marissa Mayer for playing into stereotypes”, or how awful that she poo-poos her own ambition by casting “herself as a princess instead of as a trailblazer?”

Call me a simpleton but no belly button gazing analytics are required here. It was a fun article with interesting leadership and communication nuggets.

Nugget #1: Her gender blindness

At Google, Mayer’s approach was the opposite of her friend Sheryl Sandberg’s. As employee number 20, she was often asked how it felt to be the only woman on engineering teams. She’d answer truthfully: She hadn’t noticed.

Nugget #2: It’s about what’s right for the organization

She never meant it (the decision to end working from home policy) as any kind of larger statement about society, but simply as the right decision for Yahoo, where by various accounts working from home often meant hardly working.

Nugget #3: She’s an introvert

 “I will literally look at my watch and say, ‘You can’t leave until time x,’ ” she says. “ ‘And if you’re still having a terrible time at time x, you can leave.’ ” She has learned that if she makes herself stay for a fixed period, she often gets over her social awkwardness and ends up having fun.

Nugget #4: That’s some serious energy

“One night I looked up and was like, ‘Oh, my God, it’s midnight and I have a husband and I’m, like, eight months pregnant. I need to leave!’ I was just here working, having the best possible time.

Nugget #5: She’s one of them

“She is extremely driven, and that inspires people. Developers are excited about working for a leader like her, someone who says, ‘I’m in; who’s with me?’ And they’re excited about working for an underdog.”

Why Is Marissa Mayer’s Image In Vogue Such a Big Deal? I’m still not convinced it is.

I look forward to the day when we can admire a smart, savvy business leader … and her awesome shoes. And leave it at that.

Marta Steele is a Partner at PeopleResults. Connect with her on Twitter @MartaSteele or through email at msteele@www.people-results.com.